Empowering Female Entrepreneurs: Supporting Arab Women-led Beauty and Lifestyle Brands

In a market dominated by Western brands, Arab women-founded businesses face unique challenges, but their determination, energy, and perseverance drive them forward. By supporting these ventures, individuals can play a significant role in empowering and encouraging these talented entrepreneurs.De L’Arta, an all-natural skin and personal care brand founded by three Emirati friends, Lina F. Yousef and Sarah F. Yousef, utilizes native extracts and eco-friendly practices to provide nourishing and healing products. Sugargram, created by Elaf Patel, offers delightful bite-sized babycakes with flavors inspired by pop culture icons, gaining popularity through its eye-catching designs and surprise-filled celebration cakes.Natasha Zaki, a renowned makeup artist, ventured into cozy lifestyle fashion with Glossy Lounge, offering eco-friendly leggings, sweats, and shorts made from organic cotton and bamboo. Ojar, founded by Sheikha Hind Bahwan, celebrates Oman’s natural beauty and culture through its fragrance line, highlighting ingredients like frankincense, oud, and rose. Their latest launch, a hydrating body oil mist infused with prickly pear oil and cactus water, leaves the skin beautifully scented.Skin Story, founded by sisters Nidhi and Rashi Sethi, specializes in clever multi-tasking makeup, particularly their cruelty-free, non-toxic, and vegan multisticks. Whind, a luxury skincare brand by Hind Sebti, combines Morocco’s traditional skincare wisdom with scientifically proven actives, catering to issues like dullness and uneven texture.Mina Al Sheikhly, an interior designer-turned-beauty entrepreneur, launched her makeup brand with two buildable mascara formulas and has expanded further, offering a variety of mascara formulas for different lash preferences. Juana Skin, founded by Juana Martini and her son, stands as the first CBD brand in the Middle East, offering holistic solutions that combine anti-aging benefits and pain relief.Former Amazon executive Anisha Oberoi founded Secret Skin, an online platform that specializes in sustainable beauty and focuses on niche brands making a positive impact. With the mantra of ‘people, planet, and purpose,’ Secret Skin carries brands like Ilia, Grown Alchemist, and Lola Lee.These Arab women-led brands have demonstrated their commitment to excellence, innovation, and sustainability. By choosing to support their businesses, consumers not only contribute to their success but also promote diversity and representation in the beauty and lifestyle industries. Their dedication and creativity inspire a generation of aspiring female entrepreneurs to follow their dreams and pursue their passions.This International Women’s Day, let us join hands to celebrate and uplift these remarkable women, supporting their vision and empowering them to leave a lasting impact on the beauty and lifestyle world. Together, we can create a more inclusive and diverse industry, where female founders and their unique perspectives thrive and inspire future generations of women to lead with confidence and creativity.