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In 2018, amidst the anticipation of new beginnings, Christy Abraham embarked on her entrepreneurial journey, birthing a vision that aimed to redefine customer service, comfort, and hygiene in the beauty industry. Little did she know that her resolve would be tested by the global pandemic, COVID-19.
With a background in journalism, mass communication, and literature, Christy’s diverse education fostered her unyielding determination to create something impactful. As she meticulously documented her dreams and ideas in a journal, she patiently waited for the opportune moment. When that moment arrived, she introduced Dubai to a beauty centre like no other.
Christy’s unwavering commitment to customer satisfaction set her establishment apart. The onset of COVID-19 could have dealt a severe blow, yet her foresight proved invaluable. Drawing upon her journal entries, she implemented innovative strategies like loyalty coupons and offering free services to loyal clients. Her belief that “even one dirham is better than zero dirhams” inspired her team to persevere during the pandemic’s financial hardships.
Beyond her business acumen, Christy’s role as a professional makeup artist further exemplifies her excellence. Her artistic touch graced international fashion shows, from Dubai Fashion Week to the esteemed Arab Fashion Week. Awards adorned her journey, a testament to her proficiency.
Amidst personal challenges and global turbulence, Christy’s family stood as her pillar of strength. A mother of two and a dedicated wife, she balanced her responsibilities while expanding her business. Even as her husband relocated between Dubai and Australia, Christy remained rooted in her pursuit.
In 2020, she extended her reach to Melbourne, embracing the role of DIOR’s brand manager. This venture, coupled with remote management of her Dubai business, showcased her resilience and passion. Despite the daunting time zone differences, Christy persisted, often working late into the night to ensure her dreams thrived.
Christy Abraham’s journey is a testament to the power of unwavering determination, resilience, and the ability to adapt to challenges. From the pages of her journal to the international runways, her story resonates with every woman seeking empowerment. She proves that within every hurdle lies an opportunity, and in every dream, the potential for reality.
As Christy continues to inspire women worldwide, her legacy stands as a beacon of hope, reminding us that even during the darkest times, strength can be found within, and dreams can flourish against all odds. Through her experience, she imparts the invaluable lesson that the path to empowerment is paved with unrelenting perseverance and that a passionate heart knows no boundaries.
