In the bustling city of Huntsville, Alabama, resides the infamous Demi Howell whose entrepreneurial journey embodies resilience, innovation, and a commitment to making a difference. Demi Howell, a Huntsville native has not only carved a niche for herself in the competitive business world but has also become a beacon of inspiration for aspiring entrepreneurs everywhere. Demi Howell, a seasoned entrepreneur with 30 years of experience, has taken a remarkable journey. Once caught in the relentless pursuit of success within the “hustle culture,” she courageously pivoted towards a more balanced and fulfilling life. Now, she inspires others to prioritize well-being while achieving their goals.
A Pivotal Shift and the WISER Process
Demi shared more about that realization and how it influenced her decision to pivot towards a more balanced lifestyle, “For over 25 years, I was driven by achieving the next level of success. I built a thriving business, but the constant pressure came at a cost. After years of chasing success and constantly hustling, I found myself feeling empty. My health, relationships, and overall happiness were suffering. At one point, I asked myself, “I’ve achieved so much, but at what cost?” It was a wake-up call. I realized I needed to prioritize my well-being and redefine success on my terms.”
This realization led Howell to redefine success and prioritize her well-being. Leaving behind the “boss” mentality, she embraced a new perspective rooted in peace, balance, and self-care. It was during this transformative period that she developed the WISER process, which helps entrepreneurs pivot into peace. “This framework emphasizes understanding one’s “wants” versus “needs,” separating emotions from business decisions, setting boundaries, and prioritizing self-care.” The WISER process helps entrepreneurs pivot from the “hustle” mentality toward peace. It stands for W-What/Why/Who, I-Integration, S- Scaling back, E- Extraction and logic, R-Resume, and self-care. It’s about understanding your true needs, making decisions based on integrity, setting healthy boundaries, managing emotions effectively, and prioritizing self-care to prevent burnout.” Demi emphasized the importance of inner peace and fulfilment.
Redefining Leadership with Feminine Power and Presence
Demi also created “Soft Boss” – a vibrant community and podcast dedicated to empowering women in power to embrace their authentic selves and harness the strength of their feminine essence. At the heart of Soft Boss lies a simple yet powerful message: women can lead with grace, compassion, and authenticity while still commanding respect and achieving success in their respective fields. Gone are the days when women felt compelled to suppress their natural instincts or adopt a more masculine facade to be taken seriously in the boardroom or the corner office. Soft Boss celebrates the inherent balance of feminine and masculine energies within every woman, recognizing that true leadership stems from embracing one’s unique essence. Through thought-provoking conversations, insightful interviews, and practical guidance, Soft Boss offers a platform for women to share their stories, exchange ideas, and support one another on their journey to leadership. From seasoned entrepreneurs and trailblazing CEOs to emerging leaders and changemakers, the Soft Boss community welcomes women from all walks of life who are committed to leading with authenticity, integrity, and compassion.
Sharing Wisdom Through Podcasts and Empowerment
Committed to sharing her journey and empowering others, Demi, alongside her husband Randy G. Howell Jr., launched “A Seat at the Table with Randy and Demi.” This thought-provoking podcast provides a platform for open and honest conversations about personal growth, relationships, careers, and life experiences. Drawing from their own experiences, they offer relatable insights that resonate with their audience. Demi talked about her inspiration to create this platform, “Sharing my journey and empowering others has become a passion. Randy and I wanted to create a platform where we could have authentic and meaningful conversations about topics that matter. We believe everyone deserves a seat at the table, where they can feel seen, heard, and valued. Through our podcast, we aim to inspire our listeners to prioritize their well-being and pursue a more balanced and fulfilling life. We want to create a community where individuals can find solace, inspiration, and practical advice.
Furthermore, their YouTube channel, “How Well Network”, provides an interactive space for viewers to engage with their discussions on a deeper level. “How Well Network” complements their podcast by offering visual content and fostering a more interactive experience. They delve deeper into specific topics discussed on the podcast, answer audience questions, and engage in real-time conversations. It’s a space for viewers to actively participate and learn.
Rebirth of Demi Howell Beauty: From Setbacks to Success
In the ever-changing landscape of the cosmetics industry, my brand, Demiere Howell Beauty, formerly, Demiere Cosmetics, has experienced its fair share of ups and downs. From the outset, I envisioned a brand that celebrates diversity and enhances natural beauty—a vision that was momentarily derailed by a trademark issue that threatened to shutter my business.
But setbacks are not the end of the road; they’re merely detours on the path to success. I refused to let adversity define me or my brand. Instead, I saw it as an opportunity for reinvention—a chance to emerge stronger and more resilient than ever before.
“I believe in the power of resilience,” I often say. “It’s not about how hard you fall, but how high you bounce back.”
And bounce back I did. Fueled by passion and determination, Demi Howell Beauty is on the verge of a triumphant comeback. The relaunch will showcase our signature products, including our top-selling concealers, known for their flawless coverage, and the iconic “Girl Bye” lip gloss—a testament to confidence and sass.
But this is just the beginning. I have grand plans to expand our product line, offering even more innovative and inclusive beauty solutions. Demi Howell Beauty is not just a brand—it’s a movement; a celebration of individuality and self-expression.
As I prepare to unveil the revamped Demi Howell Beauty, anticipation is building among beauty enthusiasts worldwide. With our message of maximalist minimalism and a commitment to enhancing natural beauty, we’re poised to make waves once again.
