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Effective marketing is a key element when you want to increase brand recognition among your audience but, unfortunately, awareness alone is not good enough for you as a brand. The main result you really want is to generate leads, increase sales and expand your user base.
Plug Communications, is a branding agency whose main mission is to help you win this battle.
Founded by Lucy Bradley, Plug Communications is a very creative team based in the UAE that uses tactical marketing as the main approach to help brands in their marketing journey.
Their motto is simple and encapsulates everything you need to know about them and their spirit: “Just say the word and we’ll gear up our team to take your brand onwards to victory in the market”.
Established in 2007, with Lucy Bradley commanding and leading the operations, they help clients stand out from the competition by establishing strong branding and memorability through tactical marketing.
Her team focuses on tactical support as the main tool because that’s the marketing approach that delivers the best results. It works perfectly because this approach is highly targeted, requires a clear plan with actionable steps that are tailored to reach your ideal customers. That is why she only works with clients who are genuinely committed to growing their business and taking very clear and well defined action towards their brand transformation, which in result, allows them to help brands find their core message and transmit it in a clear way so that when people see it, they know instantly why they need you.
This is only possible thanks to their research process which by design, allows them to define the best set of tactics to best know your target audience.
That’s why she deeply believes that effective marketing is all about knowledge, understanding your customers, finding out what they need and showing how you can solve their problems. Giving emphasis to what the problem is in your storytelling and the fact that you offer the most optimal solution for that same problem is fundamental.
Lucy Bradley and her team at Plug Communications work with clients to create a dream list of people who would benefit the most from their product or services, develop ideas to help them stand out and then, put those ideas into practice. As a result, her clients who take a proactive, tactical approach typically get a 30 – 40% response rate.
As she works to become the UAE’s first choice for tactical marketing, she also works on making the whole industry evolve, that’s why she hosts masterclasses for business owners, including a sold-out session she did recently in collaboration with the BBG as a way to share more of her experience in the marketing space and teach how to apply the concepts of tactical marketing in real world scenarios.
These high-energy sessions cover:
– How to connect with dream clients;
– Know your numbers to grow your numbers;
– Learn the 5 levers to increase revenue;
– Discover the secrets to lead generation;
– Build lasting relationships for repeat business;
– Develop a cost-effective marketing plan that works; and much more.
Never one to rest on her laurels, Lucy is driven by learning new things that spark her creativity. Now in her mid 40s she recently started learning ballet, proving that learning is a never ending process which makes sense giving the fact that she believes that, it does not matter your background or level of experience in a given field, there is always room to learn new things, be exposed to new experiences and always find inspiration in every singles element of our lives as long as we are open to live those new experiences.
