Dubai’s business landscape is brimming with opportunity, attracting entrepreneurs and expatriates from across the globe. However, navigating the region’s intricate tax regulations and residency requirements can be challenging. Enter Jeri Williams, the founder and CEO of Smooth Dubai, a premier consultancy firm specializing in company formation, tax advisory, and accounting services tailored for international businesses.
From the UK to Dubai: A Vision for Business Excellence
Jeri Williams’ entrepreneurial journey began in the UK, where she transformed a small accountancy practice into a thriving business—right from her garage in 2016. With an eye for innovation and a passion for simplifying financial complexities, she built a strong reputation for her expertise in tax compliance and business consultancy.
Recognizing the growing demand for seamless company relocation services, Jeri relocated to Dubai in 2022. Her mission: to assist entrepreneurs and business owners in navigating the UAE’s evolving regulatory landscape, ensuring a smooth transition into one of the world’s most dynamic economic hubs.
The Success of Smooth Dubai
Smooth Dubai has quickly emerged as a trusted partner for international businesses, offering end-to-end support in:
Company Formation: Streamlining the setup process for entrepreneurs looking to establish their presence in the UAE.
Tax Consultancy & Compliance: Providing expert guidance on VAT registration, tax filings, and UK-UAE tax obligations.
Bookkeeping & Financial Management: Ensuring businesses remain financially sound and compliant with local regulations.
Visa & Residency Solutions: Assisting with employment visas and Golden Visa applications for long-term business residency.
With a commitment to transparency and efficiency, Jeri and her team at Smooth Dubai have built a reputation for reliability, helping businesses maximize the benefits of operating in Dubai’s tax-friendly environment.
A Modern Approach to Finance & AI Integration
Beyond traditional accounting, Jeri Williams is at the forefront of financial technology. She is a strong advocate for artificial intelligence (AI) in accounting, recognizing its potential to enhance efficiency, accuracy, and client experience.
Her passion for digital transformation led her to establish the Digital Accountants Club, a platform designed to educate professionals on AI integration, equipping them with the tools needed to stay ahead in the rapidly evolving financial sector.
A Dynamic Industry Leader & Influencer
Jeri’s expertise and engaging approach have earned her a significant social media following. With over 85,000 LinkedIn followers, she has positioned herself as an industry leader, offering valuable insights on tax strategies, business growth, and UAE market trends. Her ability to simplify complex financial concepts—often with a touch of humor—has made her a go-to resource for business owners navigating cross-border finance.
Driving Success for Global Entrepreneurs
As Dubai continues to attract international businesses, Smooth Dubai stands at the forefront of financial consultancy, ensuring entrepreneurs capitalize on the city’s thriving economy. Through Jeri Williams’ leadership, the firm remains committed to empowering businesses with expert financial guidance, helping them unlock the full potential of Dubai’s business-friendly landscape.
With a track record of excellence, an innovative mindset, and a passion for supporting global businesses, Jeri Williams is redefining the way entrepreneurs approach taxation and business setup in the UAE—making her a true pioneer in the financial consultancy sector.
