In the dynamic realm of media and publishing, Jomana R. Al-Rashid emerges as a key figure steering the trajectory of one of Saudi Arabia’s prominent entities, the Saudi Research and Media Group (SRMG). As the world of media undergoes significant transformations, Al-Rashid’s strategic leadership and forward-thinking approach have played a pivotal role in SRMG’s evolution and expansion.
Assuming her role as a leader in October 2020, Al-Rashid has been instrumental in the company’s notable developments. The rebranding from Saudi Research and Marketing Group to Saudi Research and Media Group (SRMG) in 2021 marked a strategic shift, aligning with the evolving landscape of media consumption. SRMG’s diversification initiatives include the launch of Manga Arabia, an endeavor tapping into the global popularity of manga, and the acquisition of a 51% stake in Thmanyah, an Arabic podcast platform.
Venturing into the realm of publishing, SRMG, under Al-Rashid’s guidance, introduced Raff Publishing, contributing to the company’s multifaceted presence in the media landscape. The expansion into various media formats showcases Al-Rashid’s commitment to staying at the forefront of industry trends and meeting the diverse preferences of a global audience.
The financial performance of SRMG reflects the success of Al-Rashid’s leadership. The company witnessed a remarkable 27.6% growth in revenue during the first nine months of 2022, reaching an impressive $719 million. This substantial increase from the previous year’s figure of $563.6 million underscores SRMG’s resilience and adaptability in a rapidly changing media environment.
SRMG’s international footprint is another testament to Al-Rashid’s strategic vision. Present in 11 countries, with a network of 25 websites and 30 titles, the company under her leadership has embraced a global perspective, catering to diverse audiences and establishing a robust presence on the digital frontier.
Before her role at SRMG, Al-Rashid’s career path included serving as a senior media advisor and a significant tenure as the communications director at the Saudi Embassy in London. Her leadership of the embassy’s media department showcased her ability to navigate international communications and foster diplomatic relations through effective media strategies.
Al-Rashid’s influence extends beyond SRMG, as she actively contributes to various boards and foundations. Serving on the board of the Argaam Investment Company, chairing the Red Sea Film Festival Foundation, and holding the position of chairman at Thmanyah Publishing and Distribution, she exemplifies a commitment to advancing the broader landscape of media and cultural initiatives.
In a world where media is not just a source of information but a catalyst for cultural exchange and global dialogue, Jomana R. Al-Rashid’s role at the helm of SRMG exemplifies leadership that blends innovation, adaptability, and a keen understanding of the evolving dynamics in the media industry.
