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As Hindash Cosmetics marks its second anniversary, the celebrity makeup artist Hindash finds himself celebrating this milestone with fellow Jordanian creative, actress Joanna Arida. Their collaboration brings to life the glamour of the 80s, with bold and amplified looks that deviate from Hindash’s usual subtle neutrals. Together, they reimagined the iconic era, infusing it with unapologetically excessive beauty and vibrant colors.The serendipitous encounter between Hindash and Joanna Arida, star of Netflix’s AlRawabi School for Girls, was a match made in beauty heaven. Being Jordanians themselves, they instantly connected and bonded over their shared love for all things beauty and their homeland. Transformed into a glamorous 80s starlet, Joanna became the perfect canvas for Hindash’s vision. Her expressive eyes and fiery-red hair allowed her to pull off the dramatic looks while maintaining a modern touch.Hindash Cosmetics has garnered immense popularity over the past two years, and the beauty entrepreneur has exciting plans for 2023. His collection includes a diverse range of products for eyes, lips, face, and complexion. The Beautopsy and Monochromance palettes have already achieved sold-out status, while his lipsticks, eyeliners, lip pencils, and liquid pigments cater to both everyday makeup enthusiasts and red carpet glam lovers. Hindash’s YouTube channel has also expanded, offering dedicated masterclasses for viewers from all backgrounds.Inspired by the people he works with, from editorial shoots to private clients, Hindash finds creative fulfillment in collaborations with friends like Joanna, Mona Zaki, Lindsay Lohan, and Amina Khalil. Each project fuels his passion for makeup artistry and allows him to push the boundaries of beauty.The editorial featuring Joanna Arida showcases an array of iconic 80s-inspired looks. Blush draping meets Barbiecore, with fuchsia pink and purple hues sweeping from cheeks to temples, complemented by a sultry red lip, lifted lashes, and statement stiletto manicure. Bold duochrome pigments add dimension to graphic eyes, scattering light at every angle. The 1980s powder-blue eye makes a comeback, with a matte-finish shadow applied to create an opaque lid, paired with feathery lashes and high-shine gloss.For a more subdued look, the burnt sienna shade reigns supreme, melted onto eyes, lips, and cheeks, while thick and full brows keep the monochrome look fresh. For a daring blush contouring effect, red on red is stacked, and a complexion-hued powder is used to define a sharp line beneath the cheekbone.Hindash’s artistic prowess and Joanna Arida’s natural beauty merge to create a visual tribute to the captivating era of the 80s. The editorial captures the essence of the decade while adding a contemporary touch, showcasing the timeless allure of bold makeup.As Hindash Cosmetics continues to flourish, this milestone celebration serves as a testament to the brand’s success and the enduring impact of Hindash’s creativity. With his dedication to inclusivity and his commitment to empowering beauty enthusiasts worldwide, Hindash paves the way for more exciting innovations and inspirations in the world of makeup artistry.In the spirit of the 80s, where more is more, Hindash Cosmetics continues to dazzle, leaving beauty lovers eager for what the future holds for this visionary brand.
