In a region where reinvention takes courage and consistency takes grit, Jude Jweihan stands out as a woman who refuses to be defined by a single title. Entrepreneur, creative, restaurateur, and athlete, Jude is not just doing it all, she’s doing it with intention, elegance, and an unmistakable sense of purpose.
Once known for her presence on screen as a television presenter and producer, Jude made the bold decision to step away from the spotlight and build something deeper: a life, and a career, rooted in self-expression, cultural pride, and personal growth. What followed was not a pivot, but an expansion.
From Media to Meaning
Jude’s transition from media into entrepreneurship was guided by a desire to create tangible impact. Her clothing brand, Self Love, is more than a fashion label, it’s a movement. Built around themes of confidence, authenticity, and empowerment, the brand has resonated strongly across the region, with particular success in Jordan. Each piece speaks to a generation that values purpose as much as style, and Self Love has quickly grown into a recognizable name synonymous with modern identity and emotional strength.
Preserving Identity Through Creativity
Her acclaimed cultural coloring book series, Identity, reflects another layer of her multifaceted vision. Through art, storytelling, and symbolism, the series celebrates heritage, individuality, and belonging, inviting both children and adults to reconnect with culture in a meaningful, accessible way. In a fast-moving digital age, Jude’s work reminds us of the importance of slowing down and honoring who we are and where we come from.
A Family Affair in Business
Adding to her entrepreneurial portfolio, Jude co-runs a restaurant with her brother, Shaker, blending family, food, and business into a venture driven by shared values and passion.
Strength Beyond the Boardroom
What makes Jude’s story truly remarkable is not just the number of roles she holds, but how she balances them, while still making time to invest in herself physically and mentally. Amid managing brands, projects, and partnerships, Jude commits to training and athletic discipline, recently joining Jordan’s first female polo team.
In doing so, she has become part of a historic moment for women in sports in the country, challenging traditional expectations and redefining what strength looks like. Polo, a sport demanding endurance, precision, and teamwork, mirrors Jude’s own approach to life: focused, resilient, and unapologetically bold.
The Boss Energy
Jude Jweihan embodies a new archetype of leadership, one where softness and strength coexist, where ambition doesn’t require compromise, and where success is measured not only by growth, but by impact. She builds brands that speak, businesses that connect, and pathways that make room for other women to follow.
She is proof that being “multi-faceted” isn’t about doing everything, it’s about doing what matters, fully. In every arena she steps into, from fashion studios to restaurant kitchens, from creative desks to polo fields, Jude shows up as herself. And that, perhaps, is her greatest achievement.
Jude Jweihan isn’t just a boss. She’s building a legacy.
