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In today’s rapidly evolving corporate landscape, the importance of women’s empowerment cannot be overstated. Natasha Hatherall, the Founder and CEO of TishTash Communications, is a shining example of a leader who has harnessed her extensive experience in the industry to champion women’s growth and success. With a 100% female workforce, TishTash Communications is not only achieving remarkable business growth but is also setting new standards for women’s empowerment within the workplace.
Hatherall’s journey in the public relations and marketing realm spans over two decades, marked by innovation, resilience, and a relentless commitment to excellence. Her experience as a seasoned publicist and PR expert has allowed her to pave the way for other women to succeed, both within her agency and in the broader business community.
One of the key elements of TishTash’s success lies in its unwavering focus on fostering an environment tailored to women’s needs. By embracing genuine flexibility and implementing women’s health policies, the agency has achieved a remarkable 50% year-on-year growth rate. Hatherall’s vision emphasizes the essential connection between employee well-being and business prosperity. For 2 consecutive years, they’ve clinched the prestigious Best PR Agency in the Middle East award, showcasing our exceptional work and empowering approach. Excellence and empowerment define our journey.
Hatherall’s path to success is guided by core principles of communication and empathy. She recognizes that listening to her team’s challenges and needs is paramount. Through open dialogue, policies are crafted to support employees at various life stages, from parenthood to health challenges and beyond. Providing robust training opportunities and well-defined career paths further reinforces a culture of value and engagement.
For women aspiring to enter the industry, Hatherall’s advice is both practical and empowering. Acknowledging that public relations is a demanding field, she underscores the importance of embracing a diverse skill set. From writing prowess and graphic design to social media management and digital expertise, modern communicators should be adept in a wide range of areas to thrive.
As an advocate for women’s reproductive rights, work-life balance, and female-specific health challenges, Hatherall has positioned herself as a force for positive change. Her initiatives, including a 4.5-day workweek, remote work options, and paid menstrual, fertility, and menopause leave, demonstrate her commitment to creating an inclusive and supportive workplace.
Hatherall’s achievements extend beyond the business sphere. Her genuine passion for empowering fellow women and her dedication to transforming challenges into opportunities is truly inspiring. Through her journey, Natasha Hatherall showcases the impact that a fearless and determined woman can have in transforming the industry and the lives of those around her. Her story serves as a testament to the extraordinary potential that emerges when women are empowered to pursue their dreams and lead with kindness, tenacity, and hard work.
