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Renowned celebrity jewelry designer, Maria Tash, has taken the Middle East by storm with the opening of her first boutique in Saudi Arabia this summer. The New York-founded brand, famous for its “curated ear” concept, has gained global recognition, adorning A-listers such as Rihanna, Gigi Hadid, Kylie Jenner, and Hailey Bieber. In a recent interview with Arab News, Maria Tash revealed her excitement about expanding into the Middle East, emphasizing the region’s significance as a vital market for her unique creations.Situated in VIA Riyadh, the boutique marks Tash’s fourth location in the Gulf Cooperation Council (GCC) region, with two others in Dubai and one in Kuwait. Maria Tash’s journey began in the 1990s when she recognized the demand for distinctive piercings complemented by exquisite jewelry designs. Her first store, Venus Body Arts, in Manhattan’s East Village, paved the way for her signature aesthetic and piercing style. As her reputation grew, she moved to a prime location, using her name for the store, and ventured into international markets in 2016, achieving widespread acclaim from London to Paris and Dubai to Riyadh.The Middle East has played a pivotal role in Maria Tash’s expansion strategy. She expressed her delight at reaching out to Middle Eastern clients directly, collaborating with them, and drawing inspiration from their tastes and preferences. The region’s appreciation for luxury brands and focus on intricate details align perfectly with Tash’s artistic vision, making it an ideal market for her exclusive designs. She revealed plans to further expand her presence in the region, promising to introduce exclusive pieces tailored to the Middle Eastern clientele.Maria Tash had already familiarized herself with Saudi Arabia’s discerning clientele through a successful pop-up in Riyadh and regular interactions with Saudi customers at her Harrods boutique in London. She expressed her admiration for Saudi women’s high taste levels and keen eye for quality and detail. Many Saudi clients resonate with Tash’s personal style, embracing her bold curation and statement diamond pieces.The designer also highlighted her creative freedom when designing for Middle Eastern clients, particularly in experimenting with larger stones of unusual shapes. She believes that the audience in the Middle East is more receptive to bold designs, enabling her to push artistic boundaries and innovate with confidence.As Maria Tash’s brand continues to captivate fashion enthusiasts across the globe, her presence in Saudi Arabia solidifies her status as a sought-after jewelry designer in the Middle Eastern market. With her passion for intricate craftsmanship, attention to detail, and commitment to offering a diverse range of bold and beautiful designs, Maria Tash has carved a unique niche in the world of luxury jewelry, earning adoration from clients and celebrities alike.
