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Meher Gupta is a highly experienced Marketing & Branding Professional who thrives in this ever-evolving world of business. She is also an accomplished entrepreneur, demonstrating an impressive history of excelling in branding, marketing, and the management of luxury brands and talents spanning diverse regions, encompassing India, the United Kingdom, France, and the Caribbean islands.
The Beginnings
Meher’s impressive career began with a solid educational foundation, holding a Bachelor of Science in Marketing & Business Law from Lancaster University in the UK, and a Masters in Luxury Brand Management from the European Business School in London. Her passion for contemporary arts led her to acquire certification from Sotheby’s Institute of Art: Contemporary Art in 2017, further enriching her creative perspective.
Contemporary Connect: A Success Story
Her entrepreneurial ventures, Contemporary Connect and Bbloom – The Floral Frame, have achieved remarkable success. These ventures have become synonymous with her innovative approach to marketing and branding by contributing to elevated brand visibility and driving substantial business growth.
Contemporary Connect, in particular, is a standout success story. Founded in 2014 in New Delhi, the company aimed to provide a comprehensive one-stop platform for luxury branding and image management solutions. Under Meher’s leadership, the company’s revenue skyrocketed from a modest USD 20,000 in its inaugural year to an astounding 500% increase within the first year alone. This upward trajectory continued with a consistent annual growth rate of 25%, even during the challenging times of the Covid-19 pandemic when many agencies faced closures.
Meher Gupta, the brand’s founder and CEO, believes that global expansion is essential to adapt to the changing trends and digital evolution of the communication industry. In line with this conviction, Contemporary Connect Global FZE has been instrumental in supporting this vision since its establishment in the UAE in 2020. The company offers a comprehensive range of services including design, strategy, website building and management, social media campaigns, event management, talent management, and more. This expansion into Dubai provides access to key markets and emerging economies in the Middle East, South Asia, and Africa, making it a strategic move for the company.
A Portfolio of Prestige
Meher’s impressive portfolio includes collaborations with globally renowned brands, organizations, and individuals. Names like Manish Arora, Skin Story Clean Beauty, Frontier Raas, Somany Ceramics, Ashi Studio, Rahul Mishra, Moet Chandon, Swarovski, Grey Goose, Carlos Brathwaite and Parikshit Balochi from City 1016 among many others, have all benefited from her expertise and earning her the respect and reputation of a true industry leader.
A Recipe for Success
Her recipe for success comprises a medley of attributes—tenacity, ambition, dedication, and unwavering focus. Meher Gupta is not just a marketer; she is adept at streamlining business operations and driving profit maximization through a multifaceted approach. Her skill set encompasses project management, design briefing, creative direction, meticulous planning, budgeting, resource orchestration, production prowess, and an extensive network.
On Embracing Solitude Amidst Challenges
In her own words, “The entrepreneurial journey often commences in solitude, and while success may make it seem lonelier at the zenith, the initial solitude is a rite of passage. I harbor no grievances about the trials, tribulations, mistakes, and fears that accompanied my journey.”
Beyond Business
Outside of her demanding professional life, Meher finds solace in connecting with nature, cherishing moments with animals, and exploring enchanting beach destinations. Her profound affection for golf, where she represented India on an international level for a few years, is a testament to her enduring spirit of sportsmanship—a quality that resonates in both her athletic and professional endeavors.
In the years to come, we can only anticipate greater heights of efficiency and success for Meher Gupta in the marketing and branding landscape.
