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The Event staffing business in Dubai very much reflects a grand and sophisticated lifestyle. Renowned globally as a hub for luxury, Dubai has emerged as a premier destination for hosting a diverse range of events. From high-profile corporate gatherings to extravagant weddings and international conferences, the city’s state-of-the-art venues and amazing hospitality makes it a favorite among event organisers, and amidst the flourishing event management industry in the city, Luxe Agency is a name that is evidently known. In this article, we had the privilege of having a conversation with Natalie Lauren, as we delve deeper into what Luxe Agency is all about, and what makes this company stand out in a bustling city like Dubai.
A Journey Worth Talking About
Natalie’s journey towards being the founder of her own event staffing business began unexpectedly. Arriving in Dubai just before the onset of the COVID lockdown with only a suitcase, initially for a five-day holiday, she had to make a tough yet important decision— to return to London or take a chance and stay in Dubai. Taking the risk turned out to be the best decision of her life, allowing her to dip her toes into entrepreneurship and follow the path of success that she had always aspired to achieve.
“I’ve always possessed a strong ambition and drive, with a deep desire to work for myself and be my own boss.” Says Natalie, now the proud owner of Luxe Agency, based in Dubai.
Filled with ambition and excitement to make her vision a reality, Natalie took the daring leap to establish ‘Luxe Agency’ a mere two years ago. From the very beginning, Natalie’s clear vision has pushed Luxe Agency to amazing heights within this evidently fierce and competitive industry, especially with so many new event companies coming at the forefront.
Overcoming Challenges
Like many other successful companies, Natalie faced her fair share of challenges in the initial days of starting Luxe Agency.
“During my initial days in the event industry, I encountered several challenges and struggles. One significant hurdle was the saturation of the event industry, with numerous well-established agencies already dominating the market. As a small boutique agency, competing against these industry giants to secure contracts was undoubtedly challenging. However, I firmly believe that persistence pays off. Despite the fierce competition, I remained determined and focused on my goals. I worked tirelessly to showcase my unique strengths, creativity, and personalized approach. Over time, I was able to build trust with clients and gradually win contracts. It wasn’t easy, but my unwavering commitment and dedication ultimately allowed me to establish myself in the industry and make a name for my boutique agency.” She states.
The Foundation of Expertise
Before her venture in Dubai, Natalie’s entrepreneurial side has been evident with her prior experience as a salon owner in London. However, her true calling lay in the industry of event management, where she honed her skills from a young age. “I initially worked at events and eventually transitioned to the other side, becoming an agent and booking event staff for various occasions back in London.” She says.
Inspirations, Ambitions, Success
When asked about her source of inspiration and how it inspires her, she gracefully answers, “My primary source of inspiration stems from my entrepreneurial spirit, coupled with an unyielding ambition to achieve personal and professional success. This burning desire to be my own boss and chart my own course in life serves as a constant source of motivation.”
“The idea of being my own boss and having that sense of independence is truly compelling on its own”. Natalie continues to emphasize, “The idea of entrepreneurship, for me, represents the freedom to make independent decisions, take calculated risks, and create something of my own. The prospect of building a business from the ground up and seeing it flourish is a powerful motivator. It ignites my passion and fuels my determination to work diligently toward my goals. Being a business owner isn’t just about financial independence; it’s about the freedom to shape your future, to innovate, and to leave a lasting impact. This inspiration drives me to push boundaries, seize opportunities, and persevere through challenges. It encourages me to keep learning, adapting, and growing in order to achieve my dream of being my own boss and enjoying the fruits of my entrepreneurial journey.”
Crafting Unique Experiences
Natalie answers, “In my view, what sets both me and my agency apart is the emphasis I place on creating a truly unique and personalized experience for my clients. As a boutique agency, I have the privilege of forging close, one-on-one relationships with each client. This personal connection goes beyond the usual client-vendor dynamic, allowing me to understand their individual needs, desires, and goals on a deeper level. My commitment to this personalized approach doesn’t end with the clients. It extends to my dedicated team. I foster a work environment where our staff is not just employees but valued members of my agency family. This camaraderie and shared commitment to excellence translate into the exceptional quality of service I provide. This combination of a boutique agency’s personal touch, the understanding of my clients’ unique requirements, and the passion and dedication of my staff results in a work dynamic that’s truly distinct.”
Setting New Standards
Luxe Agency has become synonymous with unmatched event staffing services, supplying event staff for an impressive range of events, such as — F1, DP World Champion Golf and International Sporting Events, and various high profile clients like Huda Beauty and Balmain to name a few. It has made lasting impressions and has managed to establish new standards in the industry.
Leaving Lasting Impressions
Natalie mentions, “I take pride in delivering personalized services to my clients. I go the extra mile by handpicking and customizing my staff to precisely match each client’s unique requirements, ensuring that they effectively represent their brand.” This approach guarantees that each event is represented with genuine interest, reflecting the distinct essence of the client’s brand. The staff becomes an extension of the client’s vision, leaving a lasting impression on event attendees and elevating the overall brand experience.
Their competitive edge is sharpened by this deep-rooted understanding of the workings of an event, allowing them to offer a comprehensive range of event staffing solutions. From the exhilarating energy of live events, Luxe Agency’s team possesses the expertise needed to provide staff that blend with every kind of event. They leave no stone unturned, paying proper attention to detail to ensure each event is a standout success.
In essence, these client-centric solutions definitely makes them the go-to choice for event staffing in Dubai.
Celebrating Achievements
Natalie proudly lists her achievements, and rightfully so. “One of my proudest achievements has been the establishment of a strong and enduring presence throughout Dubai. This accomplishment reflects the hard work, dedication, and innovation that I have consistently brought to our projects.
With such a significant honor, maintaining an innovative edge is just as necessary, and it is something Natalie and her team gracefully continues to maintain. She says, “I am honored to be recognized as an up-and-coming agency in the region. This acknowledgment highlights my commitment to staying at the forefront of industry trends and delivering exceptional experiences to our clients. I have strived to push boundaries, embracing creativity, and fostering strong relationships, which have contributed to my agency’s growing reputation. My journey of achievements and recognitions serves as a testament to the passion and professionalism of my team, as well as my unwavering commitment to creating remarkable events and experiences for my clients. I look forward to continuing to build on these accomplishments and pushing the boundaries of what’s possible in the event industry.
Guidance for Aspiring Event Professionals
As someone who has seen the highs and lows of the industry that she is a part of, her words of encouragement can certainly inspire those willing to take a step towards the same industry. Natalie shares some valuable advice and inspiration for those individuals:
Embrace Entrepreneurship: If you have a passion for the event industry, consider branching out on your own. Starting your own event-related business offers the opportunity to express your creativity, set your vision, and build a brand that resonates with your unique style.
Diverse Staff Management: In this industry, you’ll often find yourself working with a diverse team of staff members from various nationalities. Embrace this diversity, as it brings fresh perspectives and creativity to the table. Effective communication and teamwork are essential to ensure successful events.
The 24/7 Commitment: Understand that working in events means being on call around the clock. Events don’t always adhere to a 9-5 schedule, and weekends can be among the busiest times. Be prepared to be flexible and responsive to meet the demands of the industry.
Reward in Positive Reviews: The real beauty of this industry lies in creating memorable experiences for your clients. When you receive positive reviews and heartfelt thanks from satisfied clients, it’s an incredibly rewarding feeling that makes all the sacrifices and hard work worth it.
Continual Learning: The event industry is dynamic and ever-evolving. Stay updated with the latest trends, technologies, and innovations. Constantly seek opportunities for learning and growth to keep your events fresh and engaging.
Networking: Building a strong network of industry contacts is invaluable. Connections can lead to new opportunities, collaborations, and partnerships that can significantly benefit your business.
Self-Care: Amid the hustle and bustle of event planning, don’t forget to take care of yourself. A balanced work-life approach is vital to prevent burnout and maintain your creativity and energy.
Personal Development and Growth
Beyond her successful career, Natalie has her own personal interests. She says, “When I’m not working, you’ll often find me pursuing my passion for physical fitness. I firmly believe that exercise is not only crucial for our physical health but also plays a vital role in maintaining our mental well-being. That’s why I make it a point to train 3-4 times a week. Sports have been a part of my life since childhood. I trained as a professional dancer at a young age and continued to play netball throughout my school years and into adulthood.”
Having something to do out of a professional setting definitely instigates room for other aspects in a person’s life. Natalie believes it’s the same for her. She continues to say, “In recent years, my priorities and ambitions have undergone a significant transformation. While I’m still dedicated to the growth of my business, I’ve also become more focused on self-improvement and personal development. These past two years have marked a substantial shift in my life. I’m proud to say that my unwavering determination and dedication during this time have not only propelled my business forward but have also made me a better person overall. This journey of self-growth and professional success has been a deeply fulfilling and transformative experience, and I’m excited to see where it leads me in the future.”
The Gold Standard
As Luxe Agency continues to make its legacy known within Dubai’s event staffing scene, it undeniably upholds the gold standard of professionalism. For those seeking an event experience that transcends the ordinary, Luxe Agency comes up as the trusted name that consistently surpasses expectations. With their meticulous attention to detail to create lasting impressions, they ensure that each event becomes a cherished memory in the minds of all clients and attendees alike.
For more details contact Natalie at:
Email: Natalie@luxehostess.com
Website: www.luxehostess.com
Instagram: @luxehostess
