As the highly anticipated Vogue Ball of Arabia 2022 approaches on December 15, the Arab world is gearing up for a night of glitz, glamour, and celebration. Held at Dubai’s luxurious Jumeriah Mina A’Salam, the event will see the Middle East’s A-listers grace the red carpet, dressed in stunning fashion for an evening to remember….
Najla Alfardan, the visionary founder and CEO of Qiyorro, Qatar’s first conscious beauty platform, has embarked on a groundbreaking journey that merges her passion for well-being with her entrepreneurial spirit. Hailing from the prominent Alfardan Group, a regional business giant, Najla Alfardan’s pursuit of a deeper understanding of the connection between skin health and gut…
Haneen Alsaify, a beauty enthusiast and problem-solver, found her way into beauty entrepreneurship by addressing her own beauty dilemmas. Living in Doha, she loved the look of false lashes but disliked the messy and sticky glue used to apply them. Determined to find a better solution, she discovered magnetic lashes – a rising trend known…
Science-based haircare brand, Virtue, has joined forces with Fashion Trust Arabia to launch an exclusive Best Sellers Set tailored for the Middle East. This three-piece kit includes a full-size duo of Virtue’s most sought-after releases, along with a luxurious drawstring pouch in dusty pink velvet. A remarkable 30% of the proceeds from the Virtue x…
Breast cancer remains the leading cause of cancer-related deaths among women in the UAE, highlighting the urgent need for early detection and awareness campaigns. Ghada Sawalmah, an Emirati and CEO of Gargash Hospital, has taken it upon herself to lead the charge in spreading awareness about breast cancer and promoting the importance of early screenings.Ghada…
For Her Highness Sayyida Basma Al Said, a dedicated mental health activist, promoting mental health is not just a one-day affair but a lifelong mission. With over 20 years of experience in the field, she has made it her purpose to educate the world about the significance of a healthy state of mind. Her efforts…
