Empowering Women Through Sustainable Fashion: The Endless Journey from the UK to the UAE

Fashion has the incredible power to transform not just the way we look, but also the way we feel. It can empower individuals, boost their confidence, and enable them to express their authentic selves. Rosie Gunn, the visionary founder behind Endless, understands this better than most. Her journey from a passion for fashion to the creation of Endless UAE is a story of perseverance, sustainability, and a desire to revolutionize the way women shop for clothing.

Read More

Natalie Lauren Delivering Unforgettable Experiences and Lasting Impressions With Luxe Agency

The Event staffing business in Dubai very much reflects a grand and sophisticated lifestyle. Renowned globally as a hub for luxury, Dubai has emerged as a premier destination for hosting a diverse range of events. From high-profile corporate gatherings to extravagant weddings and international conferences, the city’s state-of-the-art venues and amazing hospitality makes it a…

Read More

The Loop: A 360 Approach to Marketing and Communications

Every start-up has a story about how it all began. The Loop’s started when Naheed Maalik and Rachel Lloyd worked together in the education sector in Dubai.  Naheed Maalik, a seasoned marketing and communications professional with two decades of experience, has built a track record of creating and implementing strategic marketing communications for education and…

Read More

The ERA: There is Nothing to Fear but Fear Itself

[ad_1] Fear is a word that has historically triggered a powerful human response.  In politics, it is often weaponized as fear-mongering, a manipulative strategy politicians employ to instill fear through disseminating exaggerated rumors of danger, especially during significant political events.Understanding this tactic involves grasping its underlying theory, which recognizes our evolutionary history and instinct to focus…

Read More

From Strategy to Victory: Lucy Bradley and the Tactical Marketing Revolution in the UAE

Effective marketing is a key element when you want to increase brand recognition among your audience but, unfortunately, awareness alone is not good enough for you as a brand. The main result you really want is to generate leads, increase sales and expand your user base. 

Plug Communications, is a branding agency whose main mission is to help you win this battle. 

Founded by Lucy Bradley, Plug Communications is a very creative team based in the UAE that uses tactical marketing as the main approach to help brands in their marketing journey.

Read More