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Najla Alfardan, the visionary founder and CEO of Qiyorro, Qatar’s first conscious beauty platform, has embarked on a groundbreaking journey that merges her passion for well-being with her entrepreneurial spirit. Hailing from the prominent Alfardan Group, a regional business giant, Najla Alfardan’s pursuit of a deeper understanding of the connection between skin health and gut health has led her to revolutionize the beauty industry in Qatar.Having personally grappled with skin issues, Alfardan made a profound discovery – the inseparable link between skin health and gut health. Intrigued by this revelation, she immersed herself in extensive research, studying nutrition, skincare, gut health, ancient wellness practices, eastern philosophies, and the power of human connections. Her journey of self-education and exploration of nutrition and skincare ultimately healed her own skin issues, inspiring her to pave the way for others to embrace conscious beauty.Najla Alfardan’s venture into the realm of wellness began with the establishment of Qatar’s branch of the cult gym concept, Orangetheory. As a certified nutritionist and skincare consultant, she continued her quest for knowledge, delving deeper into lifestyle and wellness. In 2020, she took a bold step and launched Qiyorro, driven by a vision to redefine beauty’s narrative. The platform seeks to break away from the superficial aspects of beauty that have long prevailed in the Middle East, focusing on unattainable standards, quick fixes, and a lack of inclusivity.For Alfardan, beauty transcends the external appearance; it is an embodiment of overall wellness and inner balance reflected in one’s skin health. She believes in empowering individuals to make conscious choices, encompassing not just the products they use but also their diet, stress management, sleep patterns, and self-care practices. Qiyorro’s philosophy revolves around nurturing and elevating one’s well-being holistically.At the heart of Qiyorro’s offerings lies a curated collection of skincare brands, ranging from well-established international names to hidden indie gems. Each newcomer to the platform is carefully handpicked by Alfardan herself. Some of the renowned brands available include IS Clinical, Dr. Barbara Sturm, Ere Perez, Ilia, Iunik, and Benton. However, Qiyorro goes beyond mere skincare products, adopting a comprehensive approach to skin health.Alfardan and her team begin the beauty journey by addressing an individual’s lifestyle, analyzing their dietary habits, stress levels, quality of sleep, and mental health. This meticulous evaluation helps create a customized skincare routine tailored to each person’s unique needs. By focusing on the internal factors first, Qiyorro ensures that external beauty becomes the natural outcome of nurturing overall well-being.As a Doha-based entrepreneur and pioneer in Qatar’s beauty industry, Najla Alfardan’s commitment to elevating her brand has been met with enthusiastic support from her clients. Qiyorro’s approach of discussing the gut biome to skin connection resonates deeply with her Qatari clientele, who value the platform’s candor and authenticity. To Alfardan, beauty, regardless of nationality, is all about confidence and embracing one’s true self.As a young female business owner in Qatar, Najla Alfardan acknowledges the support and encouragement provided by the nation’s leadership for women entrepreneurs. Qatar’s trailblazing women leaders, such as Her Highness Sheikha Moza, Her Excellency Sheikha Al Mayassa, and Her Excellency Sheikha Hind, serve as stellar role models for aspiring entrepreneurs like herself. Alfardan feels fortunate to hail from a country and a family that nurtures and fosters entrepreneurship.In her relentless pursuit of redefining beauty, Najla Alfardan has positioned Qiyorro as a pioneering platform that embraces conscious beauty and empowers individuals to embrace their authenticity. Her passion for well-being and her entrepreneurial acumen have created a space that champions holistic beauty, fostering a community of confidence and self-expression in the heart of Qatar.
