Salama Mohamed, the founder and CEO of Peacefull, recently celebrated the one-year anniversary of her skincare brand’s launch. As she looks back on this transformative year, she shares her insights and reflections as an entrepreneur, and how Peacefull has reshaped the skincare industry by prioritizing inclusivity. In an interview with Vogue.me, Salama discusses the lessons she’s learned and the impact her brand has had on promoting authentic conversations about skin, beauty, self-love, and acceptance.Authenticity and ConnectionSalama emphasizes the importance of being authentic and open in her approach, which has allowed her to connect genuinely with a global community seeking realness in discussions about skincare and beauty. This openness has been the driving force behind Peacefull’s success in championing inclusivity and leading crucial conversations in the beauty space. While financial success has been rewarding, the deeper impact on the skincare and beauty industry is what Salama cherishes the most.Resilience and GrowthOne crucial lesson Salama has learned is the value of resilience. Her team’s hard work, determination to challenge the status quo, and push boundaries have opened new horizons and opportunities for Peacefull. The brand’s growth has been fueled by a commitment to pushing the boundaries of inclusivity and creating products that cater to the diverse needs of all individuals.Superhero Products for AllPeacefull’s defining success lies in the creation of superhero products that cater to a wide range of skin types and tones. The brand’s Hya, Centella! range, including the Mugwort Clay Mask Cleanser, Endless Purifying Toner, Peptide Eye Cream, and Ever Glow Moisturizer, have been designed as hybrid creations that can be used as a full skincare routine or as standalone products. These versatile formulations provide benefits to the skin regardless of individual preferences and skin types, making everyone feel like a hero in their skincare journey.Championing Diversity in BeautyDiversity in beauty has been a prominent topic in 2022, and Peacefull actively acknowledges and celebrates it. Salama stresses that creating products for individuals is at the core of their commitment to inclusivity. The brand’s people-centric approach ensures that different communities and individuals are considered, and a common space is created for all genders, skin tones, and skin types.A Space for EveryoneFor Peacefull, catering to a spectrum of skin tones is of utmost importance. Salama believes that diversity is what unites us all, and unique qualities should not be a reason for differentiation. The brand’s message revolves around inclusivity and embracing various communities while celebrating their differences. Peacefull aims to create a space where everyone feels welcome and seen, reaffirming that no one is an afterthought.In conclusion, Salama Mohamed’s journey with Peacefull has been a transformative one, marked by authenticity, resilience, and a dedication to inclusivity. The brand’s focus on catering to diverse needs and promoting genuine conversations about beauty and self-acceptance has reshaped the skincare industry and set a new standard for inclusivity in the beauty space. As Peacefull continues to thrive, Salama’s commitment to creating a welcoming and inclusive space for all remains unwavering.
Salama Mohamed on Why Inclusion in Skincare is a “Necessary Conversation”
