The luxury niche perfumes industry occupies a distinctive and exclusive space within the broader fragrance market. Niche perfumes are characterized by their artisanal craftsmanship, limited production, and emphasis on unique and high-quality ingredients. Niche perfumes are often considered works of art in liquid form. Perfumers in this niche have the creative freedom to explore unique and unconventional scent combinations, allowing for a level of artistry not typically found in mass-market fragrances.
In recent years, there has been a growing appreciation for niche perfumes, leading to increased popularity and demand. Consumers are seeking alternatives to mass-market fragrances and are drawn to the authenticity, creativity, and exclusivity offered by luxury niche perfumes.
As this market continues to grow over the years, a new name in the game emerges as a guiding force, weaving her magic across various industries for over a decade and now working to bring a new touch to the fragrance industry and revolutionize the way we experience and explore luxury perfume brands.
With more than 10 years of weaving magic across continents and industries, Sarah Mestoura is a force to be reckoned within the world of fashion, beauty, and retail with a long expertise spanning luxury fashion, fragrance empires, and Luxury beauty.
All these years of experience working for more than 15 international renown brands such as Gucci, Chloe, Bottega Veneta, Roberto Cavalli and Alexander McQueen among others allowed Sarah to extend her managerial and branding skills in the luxury beauty industry and to broaden her views on how the corporate world works. These qualities, alongside Sarah’s versatility and passion for the The Fragrance and Perfume Market, were the main motivation for the establishment of Emperor Blue, a niche perfume brand co- founded by Sarah in 2020 and launched regionally in over 10 countries within its first 12 months.
Under Sarah’s strategic guidance, Emperor Blue boasted over 8 unique scents and entered the market through some of the world’s best department stores and niche perfumery boutiques. The brand’s success culminated in its sale to another industry player, opening the door for Sarah to share her expertise and help entrepreneurs launch their brands from scratch.
After successfully selling Emperor Blue, Sarah started working more intensely on expanding and scaling her other venture, S7M Groupe.
S7M Groupe has Sarah Mestoura as the founder and CEO and her sister, Sabrine Mestoura Managing Partner and, it represents more than just a niche fragrance expert company, it is a Groupe of companies with the mission of “redefining the niche perfume landscape by providing brand management, distribution, and consultancy services for luxury niche fragrance brands in the MENA region.”
With an immense commitment to excellence and a deep understanding of the region’s unique cultural dynamic, S7M Groupe has woven a legacy of success.
S7M Groupe has inked exclusive master distribution agreements with several luxury niche perfume houses, including BIRKHOLZ Perfumes Manufacture from Germany, Venezia 1920 from Italy, Len, and Parfum d’Elmar from Switzerland, among others. These partnerships underscore the company’s commitment to bringing the crème de la crème of niche fragrances to the discerning consumers of the Middle East.
S7M Groupe offers the best and most exclusive niche brands, going beyond the usual and standard scents. S7M Groupe champions the artistry of niche fragrance, where each bottle holds a symphony of rare botanicals, meticulously crafted by master perfumers. They are the alchemists of desire, transforming the ordinary into the extraordinary, turning a simple spritz into an unforgettable sensory journey.
Sarah and her team at S7M Groupe accomplish this by carefully selecting each brand they work with as a way to ensure those brands are answering all the standards and norms to be qualified as luxury niche perfumes.
Looking ahead, S7M Groupe envisions becoming the ultimate destination for niche perfumes. Sabrine Mestoura, Managing Partner, expresses the commitment to creating success stories resonating across the region and contributing to the growth of the niche perfume industry. Their vision includes collaboration with clients and partners to elevate brands and foster excellence in the Middle East and beyond.
But their magic extends beyond the bottle. S7M Groupe is a whisper in the ear of brands, a strategic mastermind navigating the intricate web of cultural nuances, legal landscapes, and consumer preferences that define the MENA market.
With each brand they embrace, S7M Groupe embarks on an unique journey, tailor-made for maximum impact to provide the best and most memorable experience ever to their customer. From brand positioning and marketing to distribution and brand building, their expertise ensures each fragrance finds its perfect melody in the hearts and minds of discerning MENA consumers.
S7M Groupe’s launch in Dubai marks a significant stride in the world of luxury niche perfumes. With a foundation built on passion, expertise, and exclusive partnerships, the company is set to redefine the perfume landscape in the region. As they embark on this fragrant journey, S7M Groupe stands as a beacon of sophistication, creativity, and dedication, shaping the future of luxury niche perfumes in the heart of the Middle East.
