Saudi Arabia is witnessing a creative revolution, and at the heart of this vibrant transformation stands Sensation Collective, a modern luxury art and creative initiative founded by DJ Viva and Heba Ismail. Bold, dynamic, and visionary, Sensation Collective blends contemporary and classic art forms, music, and immersive experiences into a cohesive brand that is reshaping how audiences engage with culture. Having launched its first editions, the upcoming ones are set to take place in Jeddah, AlUla, and Riyadh in 2025. This groundbreaking venture is more than just an art collective, it’s an artistic phenomenon.
“We wanted to create something that’s not only visually and sonically stunning but also emotionally transformative,” said DJ Viva. “Sensation Collective is a platform where boundaries dissolve, and creativity flows freely across disciplines.”
Under the leadership of two visionary women, Sensation Collective offers sub-brands and experiences that encapsulate diverse artistic expressions, from aerial performances to immersive DJ sets and groundbreaking visual arts. Each initiative reflects the duo’s shared passion for artistry, innovation, and community building.
The Visionaries Behind Sensation
DJ Viva and Heba Ismail bring unique yet complementary energies to Sensation Collective. Viva is a multi-faceted artist and academic who excels in music production, DJing, aerial arts, and visual storytelling. Known for her ability to seamlessly blend ethereal visuals with her signature soundscapes, Viva has collaborated with global brands like Adidas, Sony, and Mercedes-Benz. Her track “Dark Angel” and her luxury seaside festivals have earned her international acclaim.
“My journey is about merging intellect with artistry,” Viva explains. “Whether it’s curating a Burning Man-inspired desert experience or creating a conceptual track, I approach every project with a mix of elegance and edge.”
On the other hand, Heba Ismail, celebrated for her distinct visual style, merges geometric abstraction with surrealism. A Jeddah native and a dentist by profession, Heba infuses her artwork with precision and emotion. “Art is my visual diary,” she says. “It’s how I process everything from joy to trauma. Each piece screams its own emotion, refusing to blend into the background.”
Heba’s bold cubist style, which she proudly calls “Hebaism,” is inspired by the likes of Picasso and Dalí but remains deeply personal and rooted in her cultural experiences. Her work has garnered attention across the Middle East and beyond, appearing in prestigious publications and on notable TV programs.
A Collaborative Force
Together, Viva and Heba are more than founders, they’re creative forces driving a vision of artistic fusion. Their latest brand, Cubisonic, epitomizes this vision by blending live DJ performances with cubist-inspired visual art and live painting.
“Cubisonic is where music and art collide to create a vibrant, immersive atmosphere,” Viva added further, “It’s about taking audiences on a journey where they feel the rhythm and see the colors come to life.”
The duo’s collaboration goes beyond traditional entertainment, aiming to create experiences that resonate deeply with attendees. “Our goal is to leave a lasting impression,” said Heba. “Each Cubisonic event is like a living artwork, a moment in time where art and music become one.”
The Sub-Brands of Sensation Collective
Sensation Collective isn’t just one initiative, it’s an ecosystem of creative experiences. Each sub-brand offers something unique while maintaining the collective’s ethos of innovation and luxury.
Sensation Art Gallery
Saudi Arabia’s first modern luxury art gallery, Sensation Art Gallery blends beachside elegance with contemporary artistry. Visitors can explore a fusion of visual and aerial arts, live performances, and fine dining, all set against the breathtaking backdrop of the sea and sky.
“Sensation Art Gallery is more than a space, it’s an experience,” Viva said. “Every element, from the art to the ambiance, is designed to captivate the senses.”
Sensation ArtCore
This boutique VIP event celebrates the synergy of sound and color, featuring renowned DJs, musicians, and visual artists. ArtCore combines live music with the chance to explore and purchase exceptional art across various disciplines, offering a one-day sensory journey.
“ArtCore is where luxury meets creativity,” explains Heba. “It’s an opportunity for art lovers and music enthusiasts to come together and celebrate the magic of both worlds.”
Sensation Art Scene
Saudi Arabia’s vibrant art scene comes alive in this premier magazine and blog. Through inspiring articles and captivating artwork, Art Scene connects readers to the latest trends and stories shaping the Kingdom’s creative landscape.
“Art Scene is our way of giving back to the community. It’s about spotlighting talent and fostering a deeper appreciation for art in Saudi Arabia,” said Heba.
Sensation Social Art
This holistic gathering offers live art demonstrations, captivating performances, and opportunities for artists and enthusiasts to connect. Participants can enjoy delectable canapés and coffee while immersing themselves in a world of creativity.
“Sensation Social Art is about building a community and It’s where creativity and connection thrive,” said Viva and Heba.
Sensation Nexus
A talent hub dedicated to nurturing artists and transforming their creative journeys into successful businesses. Nexus offers artist management, exposure, and development opportunities.
Nexus focuses on empowering artists to reach their fullest potential by providing them with the tools and opportunities to transform their passion into a sustainable career.
Transforming Saudi Arabia’s Art Scene
Sensation Collective represents a new era for Saudi Arabia’s art and culture. By combining global influences with local heritage, Viva and Heba have created a platform that not only showcases art but also fosters collaboration and innovation.
They said, “We want to be a catalyst for change. Saudi Arabia is brimming with talent and creativity, and Sensation Collective is here to amplify those voices. Art has the power to inspire, to heal, and to connect people. Through Sensation, we’re building bridges between artists and audiences, between tradition and modernity.”
Looking Ahead
As Sensation Collective prepares for its grand debut in 2025, anticipation is building for what Viva and Heba will bring to the Kingdom’s cultural landscape. Whether through the immersive worlds of Cubisonic or the luxurious realms of Sensation Art Gallery, one thing is certain, Sensation Collective is poised to redefine how we experience art and culture.
For its founders, the initiative represents more than a project, it embodies a shared dream, an innovative vision, and an enduring commitment to Saudi Arabia’s creative future.
