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In a world bustling with entrepreneurs, Shraddha Barot Amariei stands out as a remarkable individual whose entrepreneurial ventures have left an indelible mark on the business landscape of the United Arab Emirates. With over 16 years of senior management experience and a track record of launching seven successful businesses, Shraddha has established herself as an award-winning multi-entrepreneur and a respected creative consultant in Dubai.
From the early stages of her career, Shraddha displayed a passion for building online and offline award-winning brands. Her expertise in marketing, events, public relations, and social media, combined with her keen eye for photography and videography, has enabled her to create impactful strategies that take local businesses to global heights. As a fervent advocate for growing homegrown businesses and brands, Shraddha has played a pivotal role in supporting the UAE’s entrepreneurial ecosystem.
Shraddha’s specialities span various domains, including e-commerce, branding, content strategy, and omnichannel marketing. Her versatility is evident in her ability to navigate different industries, ranging from luxury, F&B, beauty, wellness, and fashion to hospitality. This wide-ranging expertise has positioned her as a sought-after consultant and strategist for businesses seeking growth and transformation.
Reflecting on her journey, Shraddha attributes her success to her unwavering belief in the potential of ordinary people to achieve extraordinary things. She embraces challenges and takes risks, drawing inspiration from her fearless small-town girl persona. Growing up in a family that frequently relocated due to her father’s government job, Shraddha experienced the excitement of starting anew and the thrill of pursuing her dreams relentlessly.
While her peers envisioned traditional paths, Shraddha embarked on a different trajectory. Instead of pursuing a prestigious college education in the UK, she followed her passion and took a promotional job at L’Oreal in Dubai. This decision ignited a spark within her and set her on a path towards professional fulfilment. Despite initial concerns from her parents, Shraddha’s determination led her to secure a full-time role in L’Oreal and later in real estate, where she managed a diverse sales team at the tender age of 20.
The journey to success was not without challenges, but Shraddha’s determination and resilience were unwavering. She recalls a defining moment when she saw a red Louis Vuitton wallet displayed in a store window. That wallet symbolised her dreams and aspirations—a constant reminder that the world was hers for the taking as long as she dreamed big and worked hard.
In a city known for its glitz and glamour, Shraddha chose a different path—one rooted in empathy and genuine connections. Her philosophy of practising business with empathy has been the guiding force behind her accomplishments. By prioritizing the well-being and success of others, she has attracted good opportunities, loyal clients, and a network of talented individuals who have become collaborators on her journey.
Shraddha recognizes society’s pressure on individuals to achieve specific milestones by certain ages. However, she emphasizes that time and setbacks do not define a person’s worth or potential. She believes in her journey and dares to venture into new businesses, exemplified by her recent foray into three ventures during the pandemic. Shraddha’s accomplishments are not measured by magazine covers but by her impact on people’s lives and the connections she fosters along the way.
With her authentic and honest approach, Shraddha aims to inspire others to believe in their journeys. Her story serves as a reminder that success is not defined by societal expectations but by personal growth, resilience, and the pursuit of passion. As she urges others to embark on their transformative journeys, Shraddha’s words resonate with authenticity and ignite a spark of inspiration in those who encounter her story.
In the bustling business world of Dubai, Shraddha Barot Amariei stands as a beacon of fearlessness, empathy, and entrepreneurial prowess. Her impact on the local business landscape, commitment to growing homegrown businesses, and relentless pursuit of dreams have earned her a well-deserved place among the UAE’s most influential entrepreneurs. Shraddha’s journey is a testament to the power of resilience, determination, and unwavering belief in oneself as she continues to inspire and ignite change.
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