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In the rapidly evolving landscape of e-commerce and online shopping, efficient logistics solutions are the linchpin to success. Soumia Benturquia, the founder and CEO of FODEL, has emerged as a visionary leader, pioneering innovative parcel pick-up services that are transforming the way online shoppers in the Gulf Cooperation Council (GCC) region receive their orders.FODEL: Redefining Parcel Pick-UpEstablished in 2017, FODEL has been at the forefront of redefining last-mile logistics for online retailers and customers alike. Headquartered in both the United Arab Emirates (U.A.E.) and Saudi Arabia, the company has rapidly expanded its footprint across the GCC, with branches in Kuwait, Bahrain, and Oman. Under Soumia Benturquia’s leadership, FODEL has built a dedicated team of over 50 employees committed to revolutionizing the e-commerce delivery experience.A Strong Track Record of Investment and PartnershipsFODEL’s innovative approach to logistics has not gone unnoticed. The company has successfully raised over $8 million in funding, a testament to its growth potential and commitment to providing top-notch services. This financial backing has enabled FODEL to expand its reach and enhance its capabilities.Partnerships play a pivotal role in FODEL’s success story.
The company has established strategic alliances with industry giants like Amazon and Landmark, underscoring its position as a trusted logistics partner for renowned e-commerce brands. These partnerships have not only expanded FODEL’s reach but have also solidified its reputation for reliability and efficiency.DHL Partnership: A Game-Changer for ExpansionIn 2021, FODEL made a significant announcement that sent ripples across the logistics landscape. The company revealed a strategic partnership with DHL, a global leader in logistics and express delivery services. This partnership is set to catapult FODEL’s presence from over 200 currently active locations to an impressive network of more than 2,500 locations across the Middle East and North Africa (MENA). The move signifies FODEL’s commitment to offering a seamless and accessible parcel pick-up experience for online shoppers in the region.Forbes Recognition: A Testimony to LeadershipSoumia Benturquia’s outstanding leadership and FODEL’s transformative impact on the logistics sector have garnered well-deserved recognition.
In Forbes Middle East’s prestigious list of “20 Women Behind Middle Eastern Tech Brands 2022,” Soumia Benturquia claimed the 15th spot. This acknowledgment not only celebrates her entrepreneurial acumen but also highlights the pivotal role that women leaders are playing in shaping the future of tech and logistics in the MENA region.FODEL: A Catalyst for ChangeFODEL, under the visionary guidance of Soumia Benturquia, is more than a logistics company; it’s a catalyst for change. By reimagining parcel pick-up services and forging strategic partnerships, FODEL has become an integral part of the e-commerce ecosystem in the GCC. The company’s commitment to enhancing the online shopping experience and expanding its reach demonstrates its dedication to customer satisfaction.The Power of Innovation and VisionSoumia Benturquia’s journey is a testament to the transformative power of innovation and unwavering vision.
Her ability to identify industry gaps and develop innovative solutions has propelled FODEL to the forefront of the logistics industry. Her story serves as an inspiration to aspiring entrepreneurs and underscores the immense potential for disruption in traditional sectors.ConclusionIn an era where e-commerce is booming, Soumia Benturquia and FODEL have emerged as pioneers, revolutionizing the logistics landscape. Their dedication to redefining parcel pick-up services and expanding their reach through strategic partnerships positions them as leaders in the field. As FODEL continues to redefine last-mile logistics in the GCC and MENA regions, Soumia Benturquia’s vision and leadership remain pivotal in shaping the future of e-commerce and online shopping logistics.
