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Stine Goya, the Danish fashion powerhouse, has embarked on a mesmerizing journey to Morocco in its 2023 collection. With Morocco’s Atlas Mountains as a backdrop and featuring models like Vogue Arabia cover star Tilila Oulhaj and Athiec, the collection embodies the spirit of inclusivity and diversity. Designer Stine Goya shares insights into this captivating project.The Decision to Create a Ramadan CapsuleStine Goya expresses her commitment to inclusivity and celebrating diverse cultures as the driving force behind the creation of a dedicated Ramadan capsule. She believes that as the brand grows globally, catering to all markets and embracing key mindset moments is essential.Description of the Ramadan CollectionThe 12-piece capsule is a reimagining of the brand’s signature styles, tailor-made for special Ramadan moments. From the Jasmine dress in golden floral jacquard to flowy kaftans and sequin-adorned co-ords, the collection exudes sophistication and elegance, designed to resonate with customers.
The Moroccan ExperienceStine Goya describes the Moroccan location as a sensory overload. The warmth of the people, fresh mountain air, fragrant tagines, golden light, and breathtaking scenery all contributed to a magical experience. It allowed the team to disconnect from the outside world and reconnect with themselves and nature.Learning from the Moroccan SojournThe designer emphasizes the unmatched beauty of waking up to mountain views and being immersed in raw, rugged nature. The experience provided an opportunity to be present and disconnect from the digital world, appreciating the simple yet profound beauty of life.Working with Models Tilila and AthiecStine Goya was determined to collaborate with local models for this campaign and was thrilled to work with Athiec and Tilila.
Despite the challenging terrain and long shooting hours, the models showcased their professionalism and had a fantastic time on set. The end result reflects their dedication and the brand’s vision.The Stine Goya Ramadan collection, featuring stunning pieces inspired by Moroccan beauty and culture, was made available on February 21st. With its commitment to diversity and inclusivity, Stine Goya continues to make waves in the international fashion scene.Stine Goya’s Ramadan collection is not just about fashion; it’s a celebration of cultures, diversity, and the beauty of Morocco’s landscape. This captivating journey has allowed the brand to create a collection that embraces the spirit of Ramadan and resonates with customers worldwide.
