Saudi Arabian Military Industries (SAMI), a state-owned defense company, is making strides in its commitment to diversify its leadership by welcoming Saudi female engineers to potentially lead the company in the future. SAMI's CEO, Walid Abukhaled, sees this as a significant step in the company's strategy to attract top talents, including female Saudis employed abroad,…
Saudi Arabia has achieved a remarkable milestone by reducing its unemployment rate to the lowest level in nearly five years. A combination of factors, including the swift government response to the COVID-19 pandemic, increased female participation in the workforce, and the economic reforms outlined in Vision 2030, have contributed to this significant achievement.According to the…
Saudi Arabia's journey toward empowering women and increasing their participation in various sectors of society reached a significant milestone in June 2018 when the ban on women driving was lifted. As Saudi women eagerly got behind the wheel, it marked a transformative moment for the Kingdom's Vision 2030 program. This historic event paved the way…
Over the past six years, Saudi Arabia has witnessed a remarkable surge in female participation in sports, with an astounding growth rate of nearly 150 percent since 2015. This incredible transformation in the sports landscape of the kingdom can be attributed to several key factors, including the comprehensive reforms outlined in the Saudi Vision 2030…
In a night filled with anticipation and star-studded elegance, British songstress Leona Lewis graced the stage at the B Club by Bulgari, located at Jumeirah Mina A’Salam in Dubai, during the prestigious Vogue Ball of Arabia. The three-time Grammy and Brit award nominee captivated the audience with her enchanting voice and charismatic presence. However, what…
Mariam G Haddad, known for her compelling storytelling and innovative content creation, is making waves in the world of journalism. With a passion for media and a talent for weaving narratives that captivate audiences, Mariam is setting new standards in the industry. Let’s dive into the journey of this remarkable journalist who is redefining the…
In 2018, amidst the anticipation of new beginnings, Christy Abraham embarked on her entrepreneurial journey, birthing a vision that aimed to redefine customer service, comfort, and hygiene in the beauty industry. Little did she know that her resolve would be tested by the global pandemic, COVID-19.
In recent years, Saudi Arabia has made significant strides in advancing gender equality and empowering women, a journey that aligns with the ambitious Vision 2030 program launched in 2016. One powerful testament to this progress is the deployment of female security officers at the Grand Mosque in Makkah and the Prophet's Mosque in Madinah. These…
French banking giant BNP Paribas has made a significant move to strengthen its corporate and investment banking (CIB) presence in Saudi Arabia by appointing Reema Al-Asmari as the Head of Territory for the Kingdom. In this role, Al-Asmari will oversee BNP Paribas' national commercial strategy, with a specific focus on enhancing relationships with strategic clients,…
For nearly a decade, Moroccan singer Abir has been captivating audiences with her music and unique style. As she reflects on her journey, she recalls how vintage pieces, closet finds, and daring accessories have played a significant role in shaping her independent artist style.A Desert Queen's Dream Come TrueIn one memorable moment, Abir shares her…