Sara Al Rashed, a prominent Saudi entrepreneur, was never content with an ordinary life. With a mix of outspokenness and poise, she exudes a vibrant personality that matches her flawlessly made-up appearance. Coming from a prominent Saudi family involved in banking and construction, Al Rashed’s passion for the artistic side led her to train and…
The wedding of Crown Prince Hussein of Jordan and Saudi architect Rajwa Al-Saif was an event that captured the attention of people across the region. As one of the most anticipated weddings of the year, it showcased an elegant and natural beauty that inspired brides-to-be everywhere. With some of the biggest Arab names in makeup…
Entrepreneur and influencer Bassma Boussel has taken the beauty industry by storm with the launch of her own skincare brand, Meraqelle. Sharing the exciting news with her fans through a series of videos on her Instagram account, Boussel’s passion for empowering women shines through in every word she utters. Meraqelle aims to help women achieve…
Loreen, the winner of Eurovision for a record-breaking second time, captivated audiences not only with her mesmerizing performance but also with her intricate henna and eye-catching nail art. Two talented henna artists, Hasanah Umar and Saná Gubari, worked together to create a unique and personal henna design that celebrated Loreen’s culture, heritage, and artistic vision.Hasanah…
In a groundbreaking move, a new beauty brand is set to lead the way in representing Saudi Arabian beauty. Asteri, founded by Sara Al Rashed, launches online with a mission to inspire and empower strong Arab women through its inclusive and modern range of color cosmetics.The core collection of Asteri features a wide array of…
Egyptian model and actor Tara Emad is making waves with her packed schedule of red carpet and dinner appearances. Amidst the glitz and glamour of the event, Emad has another reason to celebrate – she has just been announced as Chanel’s first Middle East brand ambassador for fragrances and beauty. The news comes as a…
