From Strategy to Victory: Lucy Bradley and the Tactical Marketing Revolution in the UAE

Effective marketing is a key element when you want to increase brand recognition among your audience but, unfortunately, awareness alone is not good enough for you as a brand. The main result you really want is to generate leads, increase sales and expand your user base. 

Plug Communications, is a branding agency whose main mission is to help you win this battle. 

Founded by Lucy Bradley, Plug Communications is a very creative team based in the UAE that uses tactical marketing as the main approach to help brands in their marketing journey.

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Find a Faster Way to Reach New Levels of Success and Satisfaction-Rachel Godfrey, Peak Performance Mentor and Co-Founder of Chase Life Consulting

As a high-achieving female entrepreneur, you’re inundated with responsibilities. You have a demanding business where you navigate high-stakes situations on a regular basis. You’ve got multiple plates spinning at any given time – not just professionally, but also in your family life. You might dismiss these pressures as an inevitable part of being your own boss, and to a certain degree, they are. However, continuously high stress levels quickly lead to overwhelm, closely followed by burnout. While there will always be stressful moments, we can’t exist there 24/7. It’s not productive, it’s not sustainable. And, inevitably, your business will suffer.

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Saima Khan: A Visionary Youth Champion Transforming the World Through Volunteering

Volunteering as a young individual is a life-altering experience that shapes character and contributes to the betterment of society. It’s a pivotal period when passions are ignited, values are formed, and the desire to make a positive impact takes root. Volunteering not only nurtures empathy and social responsibility but also fosters personal growth and a deeper understanding of the world.

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Nurturing Children’s Emotional Well-being: Sherri Samuel and Her Vision Through The SEL Hub

The world as we see it today is very fast-paced, and the well-being of our children is more crucial than ever. Sherri Samuel, a dedicated Primary Educator and the visionary Founder of The SEL Hub, is at the forefront of this important mission. The organization’s focus remains clear: giving children a voice for their well-being…

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Niki Mapouras-Hyder: Nurturing Professional Growth and Fostering Gender Equality in the UAE Workforce 

In founding NMH, Niki Mapouras-Hyder set out to challenge the status quo that often hampers the progress of women in the professional world.  Niki Mapouras-Hyder is a professional development mentor and Women of Worth Coach. The inception of NMH in 2023 was not merely a business venture—it was born from Niki’s personal challenges and triumphs….

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Balancing Acts: Women Entrepreneurs in the Middle East and Their Pursuit of Work-Life Balance

Work-life balance is a universal concern, but the challenges faced by women entrepreneurs in the Middle East in achieving this balance are unique. The region’s cultural and societal norms can create distinct obstacles. In this article, we will explore the multifaceted work-life balance challenges that Middle Eastern women entrepreneurs encounter and how they are addressing…

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