Building Trust, Not Just Portfolios: Inside Irina Condrea’s Real Estate Strategy

Real estate remains one of the most competitive and strategic sectors in the Gulf region, particularly in cities like Dubai, where property continues to attract global investors. The industry has shifted in recent years, with off-plan projects, flexible payment plans, and international buyers driving much of the momentum. Sales professionals and consultants now play a…

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Fashion as Strategy: How Your Wardrobe Can Elevate Your Business Brand in the Middle East

In a region where appearance is often intertwined with identity, many women in business are using fashion not as vanity, but as a strategic tool. From modest wear entrepreneurs in Kuwait to creative directors in Beirut, wardrobe choices are being used to reinforce professional credibility and personal values. In Gulf countries, where abayas and hijabs…

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Mindfulness and Profit: The New CEO Wellness Routine in the Middle East

Wellness routines are no longer a side note for business leaders in the Middle East—they’re part of the core strategy. From Dubai to Doha, women in leadership roles are turning to mindfulness not just as a stress tool but as a foundation for how they lead. Meditation, journaling, breathwork, and early-morning workouts are increasingly part…

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Work-Life Integration: What Actually Works for Women Leaders in the Middle East

In recent years, more women across the Middle East have moved into leadership roles, from public sector appointments to private enterprise ownership. With that shift has come a growing conversation about how to sustain careers while meeting the demands of family life—a conversation that has specific cultural and structural dimensions in the region. Rather than…

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Starting Over: Women Entrepreneurs Launching Businesses After 40

The idea of starting a business at midlife is gaining acceptance across the Middle East. Women who once prioritized family or worked in traditional careers are using their experience to create businesses that are sustainable, local, and personally meaningful. In Jordan, women like Lina Khalifeh, founder of SheFighter, are launching platforms with social impact. In…

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