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Every start-up has a story about how it all began. The Loop’s started when Naheed Maalik and Rachel Lloyd worked together in the education sector in Dubai.
Naheed Maalik, a seasoned marketing and communications professional with two decades of experience, has built a track record of creating and implementing strategic marketing communications for education and not-for-profit organizations. Her expertise spans brand development, PR and communications projects, creative and copywriting, lead generation, and more. Naheed is a Chartered Marketer from the Chartered Institute of Marketing, UK.
Rachel Lloyd is an accomplished communications specialist, bringing over twenty years of experience working across Europe, the Middle East, and Asia. Her proficiency in crafting corporate collateral, media releases, marketing content, and web materials spans a wide range of business sectors. Rachel’s multicultural exposure has also honed her copyediting skills, particularly in ESL contexts.
In 2018, the duo embarked on an exciting endeavour, setting up The Loop, an agency dedicated to seamlessly integrating marketing, communications, branding, PR, and design services.
Businesses are constantly vying for attention in a very competitive marketplace. Organizations often seek external support for content, PR, media buying, design, digital, and print projects. However, from their own experience working in-house, Naheed and Rachel saw two main challenges in finding the right fit for the job: the high costs of big agencies and the fragmented services of solo marketers and designers. The duo recognized the need for a specialized agency that could provide a comprehensive 360 solution. The Loop was conceived to fill this gap in the market, a one-stop marketing and communications agency offering personalized service at affordable prices.
The Loop’s core services encompass marketing, communications, branding, PR, and design. They provide both strategic and tactical solutions, from idea generation to content development, visual design, production, and distribution. In a crowded marketplace, where having a voice is crucial for success, The Loop enables businesses to focus on their core operations while leaving marketing and communications in capable hands.
The agency boasts a dedicated team of graphic designers and digital experts who deliver high-quality services and products tailored to clients’ timelines and budgets. With four decades of collective experience in marketing, communications, branding, and public relations, The Loop ensures stand-out coverage in a competitive marketplace, helping businesses reach their customers through multiple channels. Reflecting the founders’ background in higher education, The Loop has worked with six of the UAE’s leading international universities and education providers. Specializing in marcomms and PR to services-based organizations, The Loop has worked with corporate training and business strategy providers, artists, architects, interior designers, psychologists, health and wellness experts, business networking groups, publishers and writers.
The comprehensive solutions offered by The Loop have made the agency a first choice for over 40 organizations looking to fulfill their marketing, communications, branding, PR, and design requirements. Whether you’re a budding start-up aiming to establish your presence or a well-established enterprise searching for a strategy overhaul, Naheed and Rachel have undeniably crafted a solution through The Loop that leverages their expertise and unwavering commitment to enhance your business potential.
