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Science-based haircare brand, Virtue, has joined forces with Fashion Trust Arabia to launch an exclusive Best Sellers Set tailored for the Middle East. This three-piece kit includes a full-size duo of Virtue’s most sought-after releases, along with a luxurious drawstring pouch in dusty pink velvet. A remarkable 30% of the proceeds from the Virtue x Fashion Trust Arabia Best Sellers Kit will support the non-profit initiative’s mission of empowering local designers in the MENA region. Exclusively available in the Middle East, the kit will soon be sold online at Sephora.ae and is currently available at a special in-store location at Doha’s Place Vendôme Mall, marking Virtue’s first introduction to the Qatari market.Virtue’s founder and CEO, Melisse Shaban, expresses her excitement about the partnership with Fashion Trust Arabia, a collaboration that simultaneously furthers the goals of Arab designers while showcasing the excellence of Virtue’s offerings. The brand’s Best Sellers kit is expected to resonate particularly well in Qatar, where women prioritize hair and scalp care and seek highly effective and technologically advanced products.The Best Sellers Set includes full-size versions of two of Virtue’s most acclaimed products: the Restorative Treatment Mask and the Healing Oil. Both products have gained popularity for their remarkable nourishing effects on dry and frizzy hair. A key ingredient in these products is Virtue’s own strand-repairing protein, Alpha Keratin 60ku, which contributes to the products’ exceptional performance.The Healing Oil is designed as a final step in hair styling, providing a glossy shine and a smoothing boost to the hair. The oil works wonders in taming unruly strands, leaving the hair with a polished and refined finish. As an in-shower treatment, the Restorative Treatment Mask deeply hydrates the hair within just three minutes, making it an ideal solution for tresses exposed to the region’s extreme temperatures, desalinated water, and moisture-leaching air-conditioning.Virtue’s dedication to using science-backed formulations sets the brand apart in the haircare industry. With their innovative technology and focus on repairing and nourishing the hair from within, Virtue’s products have gained a devoted following among beauty enthusiasts worldwide. The partnership with Fashion Trust Arabia further solidifies Virtue’s commitment to making a positive impact in the region while sharing their haircare expertise with discerning customers in Qatar.Fashion Trust Arabia’s endorsement of Virtue as a premium brand reinforces the brand’s reputation as a pioneer in the haircare industry. The collaboration represents a significant step forward in promoting the excellence of Arab designers while showcasing Virtue’s exceptional haircare offerings. With the Best Sellers Set, Virtue continues to redefine haircare in the Middle East, delivering remarkable results and making a meaningful contribution to the local community.As Virtue and Fashion Trust Arabia combine their expertise and passion for empowering the region’s beauty industry, the limited-edition Best Sellers Set promises to be a game-changer in the world of haircare. Women in Qatar and across the Middle East can now experience the transformative benefits of Virtue’s science-based formulations, achieving healthy, lustrous, and radiant hair with every use.
