Women in Mission: A New Era of Collaboration, Sustainability & Innovation

Claudia Pinto

Women in Mission – Empowering the Middle East & Beyond

Leadership, Innovation & Sustainability under The Empowering Women Middle East
A Legacy of Impact: Women Leading the Future of Community, Business & Sustainability from the Heart of Dubai

Dubai, UAE – April 2025 – A transformative movement is unfolding in the heart of Dubai. Under the esteemed patronage of the Private Office of H.H. Sheikh Marwan bin Mohammed bin Rashid Al Maktoum, Claudia Pinto, founder of Empowering Women Middle East and Head of Philanthropy and Sustainability Advisor to H.H. Sheikh Marwan, launches Women in Mission—a visionary initiative that unites women leaders across sectors to drive impact, innovation, and global sustainability.

Rooted in the vision of H.H. Sheikh Mohammed bin Rashid Al Maktoum and aligned with the national theme “With Values, We Grow”, Women in Mission is more than empowerment—it is a legacy movement bridging government strategy, business innovation, and inclusive leadership for future generations.

Driving Women’s Leadership, Innovation & Economic Growth

Women in Mission is anchored in five pillars of transformational change:
Investment & Startup Growth – Providing funding, mentorship, and global visibility to women-led ventures.
Sustainability & ESG Leadership – Supporting green enterprises in alignment with Dubai’s Sustainable City Dubai 2033 vision.
Women in Quantum & Technology – Highlighting the breakthroughs of women in deep tech and scientific innovation.
Global Policy & Collaboration – Creating international alliances that position women at the forefront of strategy and influence.
Sports, Wellness & Community – Launching sustainable sports initiatives that promote health, equity, and inclusivity.

Claudia Pinto, global philanthropist, UN Board Member, and sustainable finance leader, explains:

“Women in Mission is not a moment—it’s a movement. A legacy-in-motion that empowers women to lead where it matters most: in innovation, policy, and purpose-driven impact.”

A Revolution in Sports & Sustainability holistic approach

As part of this global mission, a game-changing vision is underway to transform sports in the region—starting with golf.

Anthony Puntoriero, Strategic Partner of the Private Office of H.H. Sheikh Marwan bin Mohammed bin Rashid Al Maktoum and CEO & Founder of ONEDER, leads this new paradigm of sports:
Sustainable Golf Ecosystems – Reimagining golf as an inclusive and eco-conscious experience.
Holistic Lifestyle Model – Merging wellness, sports, and sustainability into one seamless vision.
Community Expansion – Encouraging participation from women, youth, and underserved communities.

This strategic alliance marks a bold step toward positioning Dubai as a global capital for wellness leadership and sustainable sports development.

Mission for Sustainability: Training Women for Government-Ready Impact

At the heart of Women in Mission is the Mission for Sustainability training program—designed to equip women entrepreneurs with essential tools to align their operations with national and international sustainability standards.

Created in collaboration with Ahmed Al Mahmood, renowned expert in government excellence and business strategy, this program focuses on:
• KPIs aligned with government policy and ESG frameworks
• Capacity-building for public-private collaboration
• Long-term leadership in sustainability, innovation, and compliance

This training initiative is a model of how policy and purpose can unite to prepare women for leadership within the UAE’s strategic roadmap.

Strategic Partnerships for Global Transformation

Women in Mission is propelled by visionary partnerships with key thought leaders who are shaping the future of impact:
Anthony Puntoriero – CEO of ONEDER and pioneer of wellness-focused sports ecosystems.
Ahmed Al Mahmood – Leader of the Training for Excellence Program, guiding business alignment with government priorities.

Together, this coalition supports women across industries with the tools, mentorship, and networks needed to scale their influence globally.

A Legacy in Motion, Inspired by National Vision

Through Empowering Women Middle East, Claudia Pinto has created a living legacy that integrates philanthropy, government strategy, and entrepreneurship. This movement directly contributes to the UAE’s broader goals for economic resilience, environmental stewardship, and gender equity.

Inspired by the timeless words of H.H. Sheikh Mohammed bin Rashid Al Maktoum:

“When we empower women, we empower the whole community.”

Women in Mission stands as a call to action, a platform for unity, and a roadmap for a sustainable, inclusive future.

For media inquiries, strategic collaborations, or partnership opportunities, please contact:

claudia.marwanmaktoum@theempoweringwomen.org