Zeynab Elhelw, formerly known by her moniker Fashion Pirate, has become a pioneering figure in the world of luxury fashion and sustainable design. With Egyptian-Turkish roots, Zeynab’s journey into fashion has been defined by her passion for both creativity and social responsibility. Today, she is recognized as a visionary whose work is shaping the future of contemporary fashion.
Zeynab’s academic background laid the foundation for her successful career in the fashion industry. After studying at the prestigious Central Saint Martins in London, she earned dual master’s degrees in Marketing and International Business, equipping her with a strong understanding of both the creative and business aspects of the fashion world. This blend of artistry and strategic thinking enabled her to navigate the industry with a unique perspective.
Her professional career began at Dior, where she played a crucial role in managing marketing operations across the GCC region. This experience gave Zeynab invaluable insights into luxury fashion and the intricate demands of global markets. However, her entrepreneurial spirit soon led her to create her own platform.
Zeynab’s first major entrepreneurial venture was Fashion Pirate, an e-commerce platform that quickly gained traction within the luxury fashion community. Through Fashion Pirate, Zeynab provided a curated selection of high-end fashion with an emphasis on sustainable practices, setting the stage for what would come next.
In her pursuit of fashion that aligns with her values, Zeynab founded The Reborn Society, a sustainable streetwear brand. The Reborn Society redefines luxury by combining ethical design with cutting-edge street fashion, offering bold yet eco-conscious designs. The brand has rapidly gained global recognition, featuring prominently at major fashion events such as Dubai Fashion Week. Zeynab’s work in the sustainable fashion space earned her recognition from Forbes, cementing her position as a leader in the movement toward eco-friendly luxury fashion.
Zeynab’s influence has expanded far beyond her own brand. Her designs have made a strong impact on the international stage, with notable appearances at Copenhagen Fashion Week, where she presented her eco-conscious collections to an eager global audience. This recognition at such prestigious events underscores her role in revolutionizing fashion, combining luxury with sustainability in a way that is both innovative and inspiring.
In addition to her work with The Reborn Society, Zeynab leads high-profile marketing campaigns for luxury brands across the GCC and internationally. Her ability to merge her expertise in fashion with her business acumen has made her a sought-after figure in the world of marketing. From billboards to magazine covers, Zeynab has become a symbol of modern entrepreneurship, using her platform to shape the fashion industry and promote a more sustainable future.
Zeynab Elhelw is a mother and entrepreneur who successfully balances family life with her career. Her journey inspires women to pursue their dreams while maintaining balance. Through her work with The Reborn Society and in high-profile marketing, Zeynab is redefining luxury fashion with a focus on sustainability. Her ambition, resilience, and creativity are shaping the future of the industry, proving that fashion can be both luxurious and ethical. Zeynab’s continued efforts will undoubtedly have a lasting impact on fashion and sustainability.
