In the vibrant city of Dubai, a transformative tale of business leadership is unfolding—one that not only embodies empowerment but also reflects the potential for remarkable growth in the modern business realm. This is the narrative of a visionary entrepreneur, Nousheen Mukhtar, whose journey epitomizes the spirit of innovation, adaptability, and the power of women in leadership roles.
Dubai’s dynamic environment presented an array of prospects, ripe for entrepreneurial ventures to Nousheen, and she availed multiple opportunities during her career to launch different ventures in domains of marketing, technology, branding and design, media, PR, and events, ever since 2012. The call to carve her path was undeniable and heeding to it changed everything for her. She is a strong believer in living a life of purpose ignited by the passion that serves humanity. She started her career with an outsourcing company and then launched a content-generating business in Pakistan, which led to her investment in Ajman in a technology business after a year. She has also headed the business networking community during her career apart from leading the way into media and content creation realms.
Currently, she is the CEO of Impact Events & Media and Nousheen Marketing Management based in Dubai. She is also heading Impact Executive Leadership Program, under which several leadership awards ceremonies have been organized ever since 2021, to recognize and endorse industry leaders from the world over.
With over a decade in business, Nousheen has succeeded in making her mark by connecting dots among several countries for strategic economic ties. She worked during 2021 and 2022 to launch the Dubai Latin America business centre, under which five different countries are paving their economic pathway towards the Middle East. She has also been welcoming female business delegates from Tanzania to Dubai to facilitate business relationships among entrepreneurs from both countries. She believes in leading by example and her career has been a journey of profound learning. The journey underscored the imperative for businesses to remain agile and resilient, poised to embrace change and surmount challenges.
As a content writer, columnist, branding consultant, PR strategist, public speaker, business mentor, and mother, Nousheen embodies a spectrum of roles that collectively contribute to her unwavering commitment to empowerment. She states, “No one should be content with living a single version of them. It would be so unjust to rob yourself of life’s opportunities if you accept the limits. Best wear many hats and choose the best colours for each one.”
Her belief in women’s capacity for leadership echoes resoundingly—a belief that they can harness their determination, inner strength, and vision to pave their path to success. This ethos stands at the core of Nousheen’s mission—to enable the youth to explore their inherent strengths and manifest their fullest potential. She envisions a world where lives resonate with meaning, driven by purposeful endeavours. She has founded the Stylfemina Club to ensure women entrepreneurs from different sectors and industries stay connected and are able to grow together. Her social projects related to women’s empowerment have been able to make waves globally as this year women leader delegates from twenty-one different countries assembled to celebrate woman empowerment in Dubai under her umbrella. As she collaborates with entrepreneurs, her focus lies on unravelling their strengths, aiding them in achieving their goals and unearthing the profound purpose that fuels their aspirations. The progress of those she mentors fuels her dedication.
Her journey wasn’t without hurdles. Early on, she grappled with being recognized as an expert. In a pivotal encounter in 2014, an opportunity slipped through her grasp due to scepticism about her expertise. This setback served as a catalyst, compelling her to embark on a continuous journey of learning and self-empowerment. The challenge of earning trust across diverse business levels didn’t deter her; instead, it motivated her to adapt and conquer.
Reflecting on her management philosophy, Nousheen’s emphasis on delegation emerges as a cornerstone. She champions the alignment of individuals with shared goals, rendering micro-management unnecessary. A firm believer in distributing authority, she fosters an environment where her teams thrive independently. Her business acumen also rejects the pressure of perfectionism, recognizing its potential to breed excessive micromanagement. This outlook empowers her teams, allowing them to excel while she focuses on strategic endeavours.
At the heart of her ventures lies her PR and marketing agency, diligently nurturing client branding and market positioning. Nousheen’s teams orchestrate the delicate art of reputation building, spanning digital and offline realms. Setting her apart is the agency’s symbiotic relationship with clients, where their triumphs are intertwined. Beyond conventional services, she organizes conferences and summits that bridge businesses and spark strategic alliances. These events are magnets for global enterprises and investors, with delegates hailing from far-reaching corners of the world.
The pandemic’s aftermath has only magnified Nousheen’s influence. Businesses have recognized branding’s centrality, amplifying her agency’s role in shaping perceptions and fortifying brand presence. Her journey epitomizes empowerment and dynamic leadership, punctuating the fact that women, like Nousheen, possess the innate prowess to sculpt transformative narratives in the business landscape. In an ever-evolving business realm, her journey serves as a guiding light, inspiring individuals to navigate change, embrace growth, and leave indelible imprints on the canvas of success.
