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Dr. Diab Bahman: A Journey Toward Sustainable Transformation in the MENA Region
Dr. Diab Bahman’s path toward championing sustainability and cultural transformation in the Middle East began not with grand ambitions but with curiosity—an instinctive drive to understand what others overlooked. Over two decades ago, as Western franchises began to permeate the Middle East’s food and beverage sector, she observed a dissonance. Brands arrived with pre-crafted narratives,…