The New Era Player – Nisreen Shocair, CEO of YNAP Middle East
Nisreen Shocair, CEO of YNAP Middle East is responsible for driving and developing the next phase of YOOX NET-A-PORTER GROUP’s ambitious strategy for the region. We spoke to Shocair about localization, personalization, and connecting with the discerning, tech-savvy, luxury customer. Tell us about your role as CEO for the Middle East at Yoox Net-A-Porter. I’m…